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And the survey says…
We’re always trying to improve Positive Living so that it remains pertinent to you, our dear, discerning reader. With that in mind, we ran an online survey over the summer break to determine what you think about PL. Editor Christopher Kelly nervously crunches the data.
It’s crucial that Positive Living stays relevant to its readership and reflects the times. The magazine’s heritage spans 28 years. A lot has changed in the world of HIV in that time. While at the forefront of the ever-changing HIV landscape, Positive Living itself has evolved over the decades. Throughout its transition, we’ve kept tabs on what you think about PL through readership surveys.
So what did the latest survey tell us? For starters, it revealed that 72 percent of PL’s readership is HIV-positive; 25 percent HIV-negative. This chimes nicely with the magazine’s strapline: “For people living with and affected by HIV”. We discovered that 70 percent of PL’s readership is male, 30 percent female.
Positive Living continues to attract a broad age-range of readers, with 97 percent aged 35 to 74. Gratifyingly, data shows that Positive Living retains a loyal readership, with more than 53 percent of people surveyed having read the magazine for a decade or more. However, happily, PL also attracts new eyeballs, with 6 percent having accessed the magazine for the first time during the past 12 months.
With the publication now completely digital, the team was particularly interested in finding out how PL is read. The survey showed that most readers read PL via a PC or laptop (56 percent), with other devices — such as mobiles (25 percent) and tablets (19 percent) — increasingly used to access content.
When it comes to explaining the latest scientific advances, our team of writers try not to bog our readers down with gobbledygook. Our job is to make sure that anyone and everyone who reads Positive Living is clearly able to understand the information — however complex the subject matter. Thankfully, an overwhelming number of readers find Positive Living easy to read (89 percent). Positive Living is also easy on the eye: 86 percent of readers think PL’s layout and design is appealing (take a bow Stevie Bee).
As far as content is concerned, news and features appear to be the most popular (41 percent), followed by personal stories (19 percent) and treatment news (14 percent). Finally, having read PL, the majority of readers told us that they were left feeling informed (74 percent). This stat pleases me the most.
At Positive Living we believe education is essential to overcoming stigma. Armed with solid facts, readers are enabled to call out stigma by confidently and knowledgably confronting ignorance whenever it presents itself. Our aim is to empower readers to disclose their HIV status when safe to do so and to inform those around them of the modern realities of living with HIV: that with treatment the virus becomes undetectable, meaning a positive person is unlikely to pass the virus on and able to live a long and healthy life.
Thanks to everyone who took the time to participate in the survey. Your feedback is very much appreciated, as is your continued loyalty to PL.